Winter Outdoor Retailer + Snow Show is one of the largest performance wear shows in the world. The 2018 show, held in late January at the Colorado Convention Center in Denver, Colorado, was no exception with an attendance of 29,000.
But in addition to being a favorite of sports and outdoor enthusiasts, WOR, as it’s known, is also a favorite with military procurers from around the world looking for the next new fabric innovation.
Their attendance at shows like Outdoor Retailer reflect the growing cross-over between textiles developed for high-performance sportswear and materials developed for high-tech military gear. That crossover was the subject of a lengthy feature article in a recent issue of Inside Outdoor Magazine that focused on W. L. Gore & Associates.
Gore has been ahead of this trend for decades. Today, major sportswear brands such as Arc’Teryx, Outdoor Research and Carinthia are all developing lines of military wear based on GORE-TEX® fabric and other innovative textile technologies developed by the R&D labs at Gore. Meanwhile, Gore has developed hundreds of products for the military under its own label.
After all, the same qualities that go into engineering sportswear designed to enhance an athlete’s top performance are also needed by war fighters. In fact, Special Operations personnel often lead the way in this arena, testing next-generation military gear based on performance innovations. At the same time, new materials engineered for battle are finding sports applications.
To learn more about the impact this has had enhancing athletic performance as well military readiness in challenging climates around the globe, you can read the story first hand below.
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